An Easy Process For Creating Killer Content
Content Marketing

An Easy Process For Creating Killer Content

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Creating great content shouldn’t suck up a bunch of your valuable time. If you follow this simple formula, you’ll be able to create great content that converts!

Content Marketing, Digital Marketing 101

3 Fantastic Tools To Help You Build Content & Convert Leads

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For any small brand that wants to look like a big brand, your content marketing strategy does not have to break the bank. Here are my 3 favorite affordable tools to help you along your way.

Why Curiosity Marketing Should Be Important To Your Brand
Content Marketing, Digital Marketing 101

Why Curiosity Marketing Should Be Important To Your Brand

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Curiosity may have killed the cat, but if you leave curiosity out of your digital marketing, you are definitely going to be killing your ad campaign. Today we give some tips on how to build a curiosity marketing campaign.

3 Real Estate Facebook Ads That Generate Leads
Digital Marketing 101, Facebook Advertising, Real Estate Technology

3 Real Estate Facebook Ads That Generate Leads

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In our last article we discussed why you should do your Facebook Real Estate ads a certain way. Today we discuss actual Realtor Facebook ads that get great results.

Instagram Tells The World How Their New Algorithm Works
Content Marketing, Digital Marketing 101, Electronic Marketing, Facebook Advertising, Social Media Marketing

Instagram Tells The World How Their New Algorithm Works

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Given Instagram’s new algorithm change, today I would share with you some very specific things that are important to note, specifically in relation to you making marketing plans to grow your audience and engagement.

Using SMS As Part Of Your Real Estate Lead Follow Up And Nurturing Strategy
Digital Marketing 101, Mobile Marketing, Real Estate Marketing 101, Text Message Marketing

Using SMS As Part Of Your Real Estate Lead Follow Up And Nurturing Strategy

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Not only do text messages have a 97% open rate, but if you are effectively sending them to your best prospects, you will close more business. Today we examine who to target.

Facebook Funnels For Real Estate - A Practical Example
Digital Marketing 101, Facebook Advertising, Real Estate Technology

Facebook Funnels For Real Estate – A Practical Example

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Funnels for your Real Estate Facebook Ads are critical to the growth of your pipeline. Today we discuss specific examples of ads in the three funnels you need to be running ads for.

Facebook Remarketing As Part Of Your Digital Strategy
Digital Marketing 101, Facebook Advertising, Social Media Marketing

Facebook Remarketing As Part Of Your Digital Strategy

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Facebook Advertising is a GREAT way to get prospects for your business. Using remarketing will help you convert those prospects into qualified leads, more easily. Here is how.

REALTORS- Did You Know You Can Farm A Neighborhood On Facebook JUST Like Postcard Farming?
Digital Marketing 101, Electronic Marketing, Facebook Advertising, Real Estate Technology

REALTORS- Did You Know You Can Farm A Neighborhood On Facebook JUST Like Postcard Farming?

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Did you know it is actually possible to farm a neighborhood on Facebook, much like you would farm a neighborhood with postcards? You can! Here’s how.

Facebook Community Page Strategies To Build Homeowner Engagement
Content Marketing, Electronic Marketing, Facebook Advertising, Real Estate Marketing 101, Social Media Marketing

Facebook Community Page Strategies To Build Homeowner Engagement

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In our last article, we discussed how Facebook Community Pages might be a great solution for any Realtor® that simply does not want to get out in their farm area and do any door knocking at all. Today we’re going to discuss some strategies you can employ to build homeowner engagement, thereby building your brand awareness in the area, making you the thought leader in your farm.

Hate Door Knocking? Consider A Facebook Community Page
Content Marketing, Digital Marketing 101, Electronic Marketing, Facebook Advertising, Social Media Marketing

Hate Door Knocking? Consider A Facebook Community Page

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You need to work your hood. If you don’t want to get out there and knock doors and get face time with homeowners that way, Facebook has the perfect solution for you. Community Pages.

Two Facebook Lookalike Audiences That Can Boost Your Real Estate Sales
Digital Marketing 101, Facebook Advertising

Two Facebook Lookalike Audiences That Can Grow Your Customer Base

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One of Facebook’s advertising features we find that businesses are significantly under utilizing are Lookalike Audiences. Here are two underutilized lookalike audiences you MUST incorporate into your digital marketing plans.

2 Content Marketing Strategies For Realtors® That Want To Crush It
Content Marketing, Real Estate Marketing 101

2 Content Marketing Strategies For Realtors® That Want To Crush It

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There once was a day when Realtors® were either considered “Content Marketers”  (Inbound), or “Pay per click” Adwords, banner ad, and farming guys (Outbound). These days though, the two methodologies of marketing have crossed paths, leading to new, interesting opportunities.

Messenger Destination Facebook Ads For Real Estate
Digital Marketing 101, Facebook Advertising, Social Media Marketing

Messenger Destination Facebook Ads For Real Estate

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Messenger Destination Facebook Ads For Real Estate are a FANTASTIC way for you to have real-time conversations with prospective leads, allowing you to qualify them quickly and turn them into business. Here is an example how this can work.

Anatomy Of The Perfect Facebook Real Estate Ad
Digital Marketing 101, Real Estate Technology, Social Media Marketing

Anatomy Of The Perfect Facebook Real Estate Ad

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With Facebook becoming more and more popular as an advertising platform for Real Estate Agents, questions often come up as to which ads perform best, getting the most views and clicks. While it’s true there are certain types of ads that out perform others, at it’s core, the anatomy of the perfect Facebook ad is the same, no matter what type of ad it is.

Worried About Facebook Timeline Changes? Content Marketing Will Save The Day
Digital Marketing 101, Facebook Advertising

Worried About Facebook Timeline Changes? Content Marketing Will Save The Day

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Facebook is changing their algorithm for their news feed. Don’t let that throw your Real Estate marketing off track. Use Content Marketing to keep things running smoothly.

3 Content Marketing Strategies For Realtors® That Want To Crush It
Electronic Marketing, Email Marketing, Real Estate Marketing 101

Why Your Email Drip Marketing Sucks

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There are some common themes when it comes to Real Estate Drip Marketing campaigns and some things that most agents seem to be missing the mark on. Here are some pitfalls to look out for.

Why Your Email Drip Marketing Sucks
Digital Marketing 101, Electronic Marketing, Email Marketing

Why Your Email Marketing Sucks

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There are some common themes when it comes to Digital Email Marketing campaigns and some things that most businesses seem to be missing the mark on. Here are some pitfalls to look out for.

I've Got This List Of Homeowners That Responded To My Marketing. Now What?
Digital Marketing 101, Facebook Advertising

I’ve Got This List Of Leads That Responded To My Marketing. Now What?

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We love hearing our client’s tell us that they are getting tons of leads from our marketing programs. We HATE hearing they don’t know what to do next. Here are two easy ways to follow up.

Landing Pages Are More Important Than Your Actual Real Estate Website
Blogging, Content Marketing, Digital Marketing 101, Real Estate Technology

Landing Pages Are More Important Than Your Actual Real Estate Website

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I would rather see agents have tons of great landing pages, INSTEAD of a full blown Real Estate Website. Why is this? Because landing pages work. here’s what they are and why.

Creating The Perfect Real Estate Lead Capture Page
Digital Marketing 101, Electronic Marketing, Facebook Advertising

Creating The Perfect Real Estate Lead Capture Page

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Your Real Estate web to lead results revolve not only around having a great ad banner campaign, BUT also the Real Estate Lead Capture Page you design to grab the lead info, when they get to the point to give you their info. Here are the best practices.