Creating a CTA with High Conversion Rate
Conversion rates are an important part of any marketing dashboard, but they aren’t the only thing to consider. Every conversion is the outcome of prospects taking a series of steps.
These simple, intermediate actions will determine whether someone will subscribe to your newsletter, download your most recent whitepaper, register for a webinar, or contact you for your service. Making this process as simple as possible for your audience is key to increasing conversion rates.
That’s why click-through rates are a more important indicator to track than overall conversion rates. At each point of the conversion process, CTRs provide a clearer view of what’s working and what’s not with your digital marketing campaigns. Increased CTRs will, in general, lead to greater conversion rates because clicks are strongly connected with conversions.
Optimizing your calls-to-action (CTA) is a proven strategy to increase CTRs. CTAs have a bearing on clicks, which leads to conversions. As a result, CTAs are important not just for increasing CTRs but also for improving conversion rates.
It can be challenging to figure out how to optimize CTAs for higher clicks and conversions because there are so many aspects of CTA optimization to focus on and so many techniques to make things work.
Use the CTA to offer a solution to a specific problem
Including multiple instructions in a CTA is the worst thing you can do. Your call to action should only ask the user to do one thing, not multiple things.
Asking them to sign up and read your latest blog will confuse your users, you can not put everything in just one button.
Also, resist the temptation to shove as many CTAs as possible onto your website pages. On a single page, you may have many calls to action, but you don’t want them to conflict with one another. Study heatmaps of your sites to see where the hot points are located and place the CTAs there to increase visibility.
Use persuasive words for a Clear and Strong CTA
A strong and clear CTA will let your readers know what you want them to do and why you should do it. Your CTRs and Conversion rates will increase if you use words that are convincing enough.
“Sign Up Now For Free” or “Get Your Free Guide Now!”
CTAs with free offers tend to perform well, but just because something is free doesn’t imply it’s what your prospects want.
Prospects and leads want to know exactly what they’re getting themselves into. Prospects may be turned off by free trials and demos, especially if they are concerned about agreeing to something that may be difficult to get out of later.
“Check Our Plans/Pricing”
This CTA can be very powerful, this does not promote a free trial or subscription but it would somehow give you an idea whose prospects are interested in the services you are offering. Also, it would put you on top of their list if they are ready to hire a company and look for a service that you are offering.
Create a sense of urgency
“Offer ends at 8:00pm”
CTAs that generate a feeling of urgency will also help improve conversions. If you have a limited time offer or your email is time-sensitive, take advantage of it with an effective CTA that creates a sense of urgency. People despise missing out. Use button wording that informs your reader that they must act immediately in order to reap the rewards.
You can also add a countdown timer in order to heighten their sense of urgency and make them click that button in fear of missing out on your discount or offerings.