Local SEO for Home Services Business
If you are a home services business owner and wondering how your competitors were able to get customers within your local area, you probably forgot about local SEO. Strong local SEO is often the main thing that sets one apart from their competition.
Local SEO is a search engine optimization (SEO) strategy that helps your home services business appear more in Google’s local search results. For example, when a customer needs a plumber, he could look up nearby plumbers and then go to a few contractors to see who can better help him/her.
Nowadays, people can browse through their phones and laptop to search for stuff they need. If they are looking for a product or service you provide and are in your area, this is an excellent opportunity to get on their radar and be their ultimate choice.
The first step is to get your business listed in local directories.
These online listings include key information about your company, such as its name, address, and phone number (commonly referred to as NAP).
Many local directories require your business to have a physical storefront or a local service area to be listed, so virtual businesses that do not meet with customers directly are usually ineligible.
Be consistent with the information that you give on local directories. Enter the name of your business and address in the same exact way for every directory. Telephone numbers should also be local, including area and country code, so you should avoid using a toll-free phone number.
There are numerous online directories to choose from, but we’ll begin with the most popular ones. To begin, you want your business and all of those great local details to appear on the most popular search engines, such as Yahoo!, Bing, and Google—all of which have local versions and local business listings for you to use.
How Local SEO Helps Your Business
Local SEO helps improve your business’ online visibility for local customers – 97% of people use the internet to find local services. Local search engine optimization works to improve your page rankings and thus your online visibility.
It helps increase website traffic, leads, and sales from local visitors. If you are a local home services business that is getting web visits and leads from another city, state, or country, this will not help your business grow.
Localized SEO increases traffic from customers in your specific service areas, resulting in a higher visit-to-sale rate and becoming their go-to home services provider they trust.
Also, It allows for more targeted geographic campaigns. If you are doing paid campaigns you can target those to specific small, localized groups of people using localized SEO, targeting those that are looking for services that you are offering or they might be interested in.
Lastly, it distinguishes you from your competitors. Not all businesses use local SEO strategies. That means you have a great chance to get ahead and stand out in directories, maps, local searches, and social media.
If you are a local contractor or a home service provider, we know that you have roles. Juggling your time between running your business, spending time with family, finding ways to make the business grow.
At the end of the day, you find yourself not having enough time and having to choose between work and life. We can help. Movou’s Home Services Marketing Group has helped a lot of businesses with digital marketing and growing their business.
Local SEO is part of our digital marketing services strategy that can help your business grow, get more leads, and succeed. Call us today to learn more about the different marketing solutions we offer.