How Social Media Can Help Your Business Today
For years, the most significant factor in gaining new clients was simply word of mouth. While this is still a useful feature, the Internet is becoming a more important factor in how customers find their home service providers or their next Realtors.
You can reach out to new customers through a variety of internet platforms, with social media being one of the most powerful platforms available nowadays. This may appear surprising initially. It’s not hard to believe, given that the average American spends 2.7 hours per day on social media and checks it roughly 17 times per day.
So, if you haven’t tried using social media to promote your home services business or your real estate business, continue reading to understand how social media can help you in reaching your goal.
THE ROLE OF SOCIAL MEDIA
You can benefit from using social media to reach new consumers whether you’re an electrician, contractor, plumber, HVAC specialist, a real estate agent, or even if you are a small business startup or any other type of business you are running.
SOCIAL MEDIA IS A VENUE WHERE PEOPLE CAN TALK ABOUT YOU
Social media has been a venue where people can express themselves and share their stories with friends and family. Oftentimes, this includes business encounters. This allows them to review and recommend products and services, which are then read by a bigger audience than if they were merely discussed with others in person.
This suggests that your company is most likely already being talked about on social media. You may engage in the conversation if you join them. It’s a wonderful way for new consumers to get to know you while also allowing your company to remain in touch with your existing customers.
If for some reason you find negative feedback or a negative review regarding a particular service you provided, you can take this opportunity to apologize and assess what part of the service they were displeased with.
Most importantly, if they leave positive feedback about your business, this will also be a great opportunity for you to acknowledge them and somehow find a way that you can offer other products or services you have. For instance, maybe you can offer them window cleaning if they were very satisfied with the first time they worked with you when you cleaned their gutters.
For Realtors, in particular, this is an opportunity for you to expand your market and connections. Usually, if a client was very happy with your services, they will leave a positive review on your page or account. Additionally, these people will spread the word and would ultimately recommend you to their friends and family who are also looking for a Realtor.
HELPS YOU BUILD YOUR BRAND IDENTITY AND ONLINE PRESENCE
Use social media to establish your brand identity as well as the items or services you provide. You may also build a positive image for your company and raise awareness about your services by creating public profiles and uploading content regularly.
If you can set up your social media-business profile in that way, your customers can easily connect with you and you can answer their inquiries, leading to more people learning about your business.
Consumers will perceive you as “real” if you use social media. Don’t only talk about the newest product news if you want people to follow you; share your personality with them.
SOCIAL MEDIA HELPS BUILD CONNECTIONS WITH PEOPLE
You may build relationships with people who would not be aware of your products and services, or what your company is all about, via social media. If you are a Realtor, this is a time for you to tell your audience about what other services you can offer them. It’s not only important that you are the best in your market at selling and buying homes. Use social media to express how you are a resource that can also help them with their mortgage or you can connect them with other experts that specialize in home renovations, for instance.
The truth is that social media is so versatile that you may use it in whichever way best meets your company’s needs. Use it as a tool to give your brand a personality and to start conversations with people you would not have met otherwise. It not only attracts new consumers, but also strengthens existing customer loyalty.
If you are looking for ways in which you can harness more customers and increase your ROI, talk with us today and we’ll help you with your digital marketing problems.