Lead Generation Strategies for Home Services Business
When it comes to generating leads and expanding your customer base inside your targeted service location, local brick and mortar businesses often face problems along the way.
Home services businesses, in particular, find it difficult to increase leads regardless of the advertising or marketing approach they implement. They are in a competitive business and standing out from the crowd to attract new customers can be very challenging.
How you handle lead generation might be the single most important element separating success from failure. There are two major questions that most home services professionals have concerning lead generation: “How do I generate more leads?” and “How do I properly manage those leads?”
FOCUS ON CONTENT CREATION
Content creation can oftentimes be perceived as a very challenging and difficult part of growing your business. Create a solid campaign strategy that includes a roadmap of what your goals are, and how you plan to achieve them.
Define your goals. For example, if your goal is to attract more website visitors and turn them into customers. Start by doing keyword research, this will help you determine what your customers are looking for. Then, with the information you have on hand, you can start writing a blog about the topics that are most important to your ideal potential customers.
Writing blog posts helps to build positive brand awareness because you are providing useful information to your readers without expecting anything in return. I previously talked about this in a blog post about content strategy. It has detailed information about how you can start your journey to expert content creation.
You’ve already started doing keyword research, and blog writing. Now it’s time to spread the word. Start sending weekly or monthly newsletters to your subscribers. Your newsletter should be filled with useful information and tips from you. You can send them information about your latest products or services, and promotions.
To spice things up, you can provide them with special discounts or offers as your way of thanking them for subscribing to your newsletter. If you surprise them with a discount, It will show how you truly value them. Email discounts or incentives are important in attracting people to sign up for your email list and helpful in getting them to decide to try your services and become your clients.
CONVERSION RATE OPTIMIZATION
Getting visitors to your website is only half the battle. Once they’ve arrived at your website, you need to take them to the next step of the sales process. Mostly, the next step is to sign up for emails, contact your home services company for a quote, or to request additional information about a certain product or service.
Whatever the next stage in your process is, you must optimize your site to support it. For example, at the end of a new piece of content, include a call to action or an email sign-up form. Placing the next step directly in front of them will frequently result in greater conversion rates and, as a result, more leads for your home services business.
If you are struggling with digital marketing, and need help, call us today! Movou’s Home Services Marketing Group specializes in helping home services companies generate more leads, book more appointments and do more business. Schedule an appointment with us today to learn how we can help.