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LSA Marketing: How Local Service Ads Win You Jobs
LSA marketing puts your service business above the map on Google. Learn how Local Service Ads work, what they cost, and how to win more jobs.
What Is LSA Marketing? A Plain Guide for Service Pros
What is LSA marketing? A plain-English guide to Google Local Services Ads, how the pay-per-lead model works, and when it is worth it for service pros.
Colbert SEO: Crack the Google 3-Pack in 90 Days
Colbert service businesses can crack the Google 3-pack in 90 days. Here’s the exact local SEO playbook: GBP, reviews, citations, and a site Google trusts.
Responding to Google Reviews: The Ranking Lever You Ignore
Replying to Google reviews isn’t just polite, it ranks you higher. Businesses answering 75% of reviews sit 2.3 spots higher in the local pack. Here’s how.
How to Show Up in Google AI Overviews as a Local Business
Google AI Overviews now answer 38% of local service searches. Here’s how your service business gets pulled into the answer instead of buried below it.
Lithia Springs SEO Company: Rank in the 3-Pack in 90 Days
You’re a service business in Lithia Springs and you’re tired of watching 3 other companies eat the calls. The Google 3-pack has 3 spots and yours isn’t one of them. Good news: the 3-pack is winnable in 90 days. Here’s the GBP + citations + reviews + city-page playbook that gets you there.
Google’s 7-Day Decay Clock: How GBP Inactivity Quietly Sinks Local Rankings
Your Google Business Profile is bleeding rankings right now and you do not see it happening. No notification, no red dot, just a quiet 7-day decay clock that resets every time you post, upload a photo, or respond to a review. Here’s the 20-minute Monday routine that resets it.
The 6-Minute Lead Response Window: Why Speed Beats Volume Every Time
You don’t have a lead problem. You have a response problem. The next time a form fill hits your inbox, look at the clock. If it takes you more than 6 minutes to call that lead back, 78% of them have already chosen someone else. That’s not a marketing failure. That’s a math failure. And for service businesses spending real money on ads, it’s the single most expensive habit you have. Service business owners obsess over
The 5-Touch Follow-Up System That Turns Cold Leads Into Booked Jobs
80% of your closed deals happen between touch 3 and touch 7. Most service businesses stop at touch 2. The reason your follow-up isn’t working isn’t because your leads are bad — it’s because you’re quitting on them right before the line where they buy. The exact 5-touch sequence: