If you’re in the home services industry—whether you’re a plumber, pressure washer, landscaper, pest control specialist, or handyman—you might think TikTok is just for dancing teens and viral memes.
But here’s the reality: TikTok is the fastest-growing platform for small business marketing, and service companies that jump in now are grabbing attention—and clients—at record speed.
From behind-the-scenes fixes to jaw-dropping transformations, service-based businesses are using TikTok to generate leads, build trust, and go viral—all without spending a dime on ads.
In this post, we’ll break down exactly how you can use TikTok to grow your home service business, even if you’ve never posted a video in your life. You’ll see real examples, practical tips, and a clear strategy to start building your own TikTok engine today.
Why TikTok Is a Goldmine for Home Service Businesses
Let’s get one thing clear: TikTok is not just for Gen Z.
As of 2024:
- TikTok has over 150 million active users in the U.S.
- Over 60% of users are aged 25 and up
- TikTok content reaches local audiences better than many paid ads
- Service pros are going viral with nothing but a smartphone and a story
TikTok’s algorithm doesn’t care how big your following is—it cares about value, authenticity, and watch time.
That means your small, local business has the same chance to blow up as a major brand—if you play it smart.
3 Types of Content That Crush It on TikTok for Service Businesses
TikTok isn’t about flashy ads—it’s about content that feels real and helpful. Here are 3 content styles that work best:
1. Transformation Videos
Show a “before and after” of the service you provide.
- A clogged drain to clear pipes
- A dirty driveway to sparkling concrete
- A messy yard to a perfectly landscaped oasis
🎥 Example: @thatpressurewashguy posts pressure washing makeovers with satisfying sound effects. Some of his videos have over 5 million views!
Why it works: It’s visual, satisfying, and instantly shows the value of what you do.
2. “Did You Know?” Tips
Educate your viewers with short, valuable info.
- “Did you know skipping gutter cleaning can cost you $5,000 in repairs?”
- “Here’s why your water heater should be flushed every year.”
🎥 Example: An HVAC tech shares “3 signs your system is failing”—gets 250,000 views and books 10 new consultations.
Why it works: People love quick, useful knowledge—and it positions you as an expert.
3. Behind-the-Scenes & Personality
Take people behind the curtain.
- Your morning toolbox routine
- Funny things clients say
- A day in the life of a pest control tech
🎥 Example: A local electrician shares job site fails and safety tips with humor—goes viral for being relatable and real.
Why it works: People do business with people they trust. Show them who you are.
TikTok Growth Tips for Home Service Pros (Even If You’re New)
You don’t need to be a video editor or social media guru to win on TikTok. Here’s how to get started:
✅ Use Local Hashtags
Use hashtags like #YourCityPlumber, #DallasLandscaping, or #BayAreaPestControl to get discovered by people in your area.
✅ Post 3–5 Times per Week
TikTok rewards consistency. Don’t overthink it—your phone camera and a helpful idea are enough.
✅ Keep Videos Under 60 Seconds
Shorter videos often perform better. Hook viewers in the first 3 seconds and get to the point fast.
✅ Add Text on Screen
Many people watch without sound. Use bold text to highlight your message or key benefits.
✅ Respond to Comments With Videos
Someone asks a question? Turn your answer into a video. TikTok boosts replies and keeps your audience engaged.
Real Growth Example: How a Local Pool Cleaning Company Got 1.2M Views and Tripled Bookings
One of our clients—a small pool maintenance business—posted a time-lapse of a green, algae-filled pool being restored to crystal clear water.
They used these elements:
- Caption: “From Swamp to Spa 💧 #PoolCleaning #PhoenixAZ”
- Time-lapse video + trending audio
- On-screen text: “This is what 2 hours of work looks like 👇”
- Location tag for visibility
Result?
- 1.2M views
- 6,000 new followers
- Bookings filled for 3 months straight
- 50+ new local leads from one viral post
The best part? It took less than 15 minutes to create.
TikTok = Trust + Leads (Without the Hard Sell)
Here’s the truth: TikTok isn’t just about views—it’s about building trust with potential clients at scale. When people watch your content, they start to feel like they know you. And when they need your service, guess who they call?
So whether you’re unclogging sinks, installing fencing, or upgrading AC systems—TikTok is a platform where your work can speak for itself. You just have to show up.
Final Thoughts: Your Next Client Is Scrolling TikTok Right Now
If you’re in a service-based business and not using TikTok yet, you’re missing out on free visibility, trust, and leads—all from content you can create with your phone in under 10 minutes a day.
Start small. Be yourself. Show the value of what you do. TikTok will do the rest.
And if you want help creating a content plan or repurposing your TikToks into Instagram Reels and YouTube Shorts, we’ve got your back. Click here to book a free strategy call.
