How to Build a Referral Engine Without Feeling Salesy

How to Build a Referral Engine Without Feeling Salesy

If you’re a business owner in the service industry—maybe you’re a home inspector, an estate attorney, a roofer, or a nutritionist—you’ve probably felt that awkward pit in your stomach when you think, I should be asking for referrals. But you don’t want to sound desperate. You don’t want to chase. And frankly, you’re sick of the hustle culture that tells you to “grind harder.”

Good news: there’s another way.