There once was a day when Realtors® were either considered “Content Marketers” (Inbound), or “Pay per click” Adwords, banner ad, and farming guys (Outbound). These days though, the two methodologies of marketing have crossed paths, leading to new, interesting opportunities.
I would rather see agents have tons of great landing pages, INSTEAD of a full blown Real Estate Website. Why is this? Because landing pages work. here’s what they are and why.