The thing about LinkedIn that I think is so amazing is that from a social marketing perspective, it’s really in its infancy. Organically, if you have a great value-added piece of content you publish on their network, you are going to get lots of eyeballs and engagement.
Today we talk about how Digital Media has changed the landscape of marketing and how the marketing experience is no longer linear and how you need to approach things in order to ensure a successful campaign.
Being a B2B business, it’s probably no surprise that our agency does quite a bit of content marketing on the LinkedIn platform. We publish to their platform, run ads on it and also run targeted organic campaigns (this form of marketing will be a topic I’ll be writing about very soon). I personally have been…
The simplest way to describe the most effective marketing campaigns these days is that the creative idea drives everything. It doesn’t matter what channel you are starting with. If you get the idea right it will get shared across social channels and will be effective.
When you develop your own content, one important thing to consider is how many ways you can present that content. Today I hare a practical example on how to do this.
Creating great content shouldn’t suck up a bunch of your valuable time. If you follow this simple formula, you’ll be able to create great content that converts!
When content marketing campaign, if you don’t have a plan together, you cannot succeed. Today we explore how to create a content marketing strategy that will crush it.
For any small brand that wants to look like a big brand, your content marketing strategy does not have to break the bank. Here are my 3 favorite affordable tools to help you along your way.