Busy at work? Going on a run and want to listen to the audio version of our podcast? You’re in luck. Here is episode 4: Today we talk about how you can take a single piece of original content and turn it into 10 original pieces of content that you can use to build your…
This is HUGE! LinkedIn just made a MASSIVE change to their algorithm and you are not going to believe what it will do for your brand!
Busy at work? Going on a run and want to listen to the audio version of our podcast? You’re in luck. Here is episode 3: The thing about LinkedIn that I think is so amazing is that from a social marketing perspective, it’s really in its infancy. Organically, if you have a great value-added piece…
The thing about LinkedIn that I think is so amazing is that from a social marketing perspective, it’s really in its infancy. Organically, if you have a great value-added piece of content you publish on their network, you are going to get lots of eyeballs and engagement.
Being a B2B business, it’s probably no surprise that our agency does quite a bit of content marketing on the LinkedIn platform. We publish to their platform, run ads on it and also run targeted organic campaigns (this form of marketing will be a topic I’ll be writing about very soon). I personally have been…
The simplest way to describe the most effective marketing campaigns these days is that the creative idea drives everything. It doesn’t matter what channel you are starting with. If you get the idea right it will get shared across social channels and will be effective.
Busy at work? Going on a run and want to listen to the audio version of our podcast? You’re in luck. Here is episode 2: Today we talk about how Digital Media has changed the landscape of marketing and how the marketing experience is no longer linear and how you need to approach things in…
Busy at work? Going on a run and want to listen to the audio version of our podcast? You’re in luck. Here is episode 1: Companies are not using digital marketing correctly. They are in for a rude awakening, especially with the Internet commoditizing nearly everything. Today we discuss this phenomenon and how to evolve…
One of the most remarkable things I find about the digital marketing landscape these days is how many brands are messing it all up. Remember what businesses did to email? Well, now they are doing it to social media and digital advertising. The net result is it’s harder and harder to rise above the noise…
Even if you’ve built the most amazing, compelling ad copy with the most vivid, eye-catching imagery if your CTA stinks, your campaign is sunk.