What’s Your Story?
You are undoubtedly telling your brand’s story. The problem is you are telling the wrong story. You are not the hero of your story. Your customer is.
The Attention Economy- Using Digital Marketing To Break Through The Noise
One of the most remarkable things I find about the digital marketing landscape these days is how many brands are messing it all up. Remember what businesses did to email? Well, now they are doing it to social media and digital advertising. The net result is it’s harder and harder to rise above the noise…
Instagram Tells The World How Their New Algorithm Works
Given Instagram’s new algorithm change, today I would share with you some very specific things that are important to note, specifically in relation to you making marketing plans to grow your audience and engagement.
2 Reasons Your Business Isn’t Growing
The truth of the matter though is that it is not the market’s fault, the season, or even construction going on in the downtown area around your business. Look at these 2 reasons
No, That Is Not Your Brand. That Is A Logo…
Your logo might look really nice, but it is not your brand. A brand is made up of much more than just a logo. Today I’ll share with you a few key things to consider when defining your brand.