How Social Media Can Help Your Business Today For years, the most significant factor in gaining new clients was simply word of mouth. While this is still a useful feature, the Internet is becoming a more important factor in how customers find their home service providers or their next Realtors. You can reach out to…
Website Optimization Tricks that Increase Calls and Conversions All businesses’ goals are to get leads, calls, conversions, and new customers asking for your services. If you’re working on your website and digital marketing strategy, you probably already understand the value of leads, but getting leads can be a little bit challenging. It takes time to…
Best Local SEO Practices For Your Home Services Business As a home services provider, you want to target customers in your area. Nobody wants to wait two hours for a service provider to drive to them for an emergency repair; they want someone in their neighborhood. That is why local SEO is important so that…
Lead Generation Strategies for Home Services Business When it comes to generating leads and expanding your customer base inside your targeted service location, local brick and mortar businesses often face problems along the way. Home services businesses, in particular, find it difficult to increase leads regardless of the advertising or marketing approach they implement. They…
Ways Home Services Business Can Manage Online Reviews Online reviews, particularly positive reviews, provide home services businesses and other businesses with an opportunity to increase exposure and influence their prospects. Paying attention to online reviews is important not only for managing your online reputation but also for growing your business. You cannot control what your…
The Importance Of SEO For All Types Of Business You might be operating a business with little to no competition and ranking first on Google. Or you may be struggling to rank at all and are wondering whether there are any alternatives to SEO that can offer you the visibility you want. SEO is important…
Local SEO for Home Services Business If you are a home services business owner and wondering how your competitors were able to get customers within your local area, you probably forgot about local SEO. Strong local SEO is often the main thing that sets one apart from their competition. Local SEO is a search engine…
Creating a CTA with High Conversion Rate Conversion rates are an important part of any marketing dashboard, but they aren’t the only thing to consider. Every conversion is the outcome of prospects taking a series of steps. These simple, intermediate actions will determine whether someone will subscribe to your newsletter, download your most recent whitepaper,…
The Benefits of Content Marketing Content marketing focuses on increasing sales by providing your consumers with what they’re looking for while they’re actively searching for it. Today, we’ll go through the top benefits of content marketing to help you realize how beneficial this marketing approach can be for your company. IMPROVE CONVERSIONS WITH THE HELP…
How to Create a Single Customer View To compete in today’s customer-centric environment, a single customer perspective is very important. The ability to use data from a variety of sources to better understand your consumers, their habits, and how they engage with your brand may give essential information to assist drive marketing efforts. Today’s marketer…
Does Digital Marketing Work For All Business? Regardless of what type of product/service you are offering, or what industry you are in, Digital marketing will definitely work for you. Digital marketing entails establishing buyer personas to understand your audience’s needs and producing meaningful online content. With digital marketing you can broaden your online presence and…
Email Marketing Tips For Home Services Businesses There’s no doubt that referrals and word-of-mouth marketing has helped numerous businesses. Home services businesses significantly rely on referrals from happy and satisfied customers. However, referrals aren’t always enough to keep your business growing. Email marketing is an excellent method for nurturing leads online and reaching out to…
You are undoubtedly telling your brand’s story. The problem is you are telling the wrong story. You are not the hero of your story. Your customer is.
As digital marketing evolves, the customer value journey has become more important than ever. Today we give a step by step process to the full journey.
No matter what industry you are in, the Internet, digital marketing and social media have changed the way brands need to be marketing themselves. Here’s why and how to CRUSH IT!
No matter what industry you are in, the Internet, digital marketing social media has changed the way brands need to be marketing themselves. Here’s why and how to CRUSH IT!
Today we talk about Amazon and their potential play to upend the Real Estate Industry. We talk about why this is important and no matter what industry you are in, and if this happens to you, steps you can take to protect yourself.
Busy at work? Going on a run and want to listen to the audio version of our podcast? You’re in luck. Here is episode 8: Today we talk about Amazon and its potential play to upend the Real Estate Industry. We talk about why this is important and no matter what industry you are in.
With over 98% of all SMS messages being sent, this medium should be part of your digital marketing plans. Here are 3 tips you can use to kill it with SMS.
The truth is it isn’t the quality of the Facebook leads you are getting. It’s how you are navigating them through the buyer journey. Today we talk about 3 key tips to help you convert more leads into customers.
The media landscape has changed. As a result, brands need to think like media companies and not “traditional advertisers”. Today we explore why and how you need to roll it out.
Starting August 26th, Facebook is going to require advertisers in three key groups to specify that their ads fall in a special ad category. This is going to change the way you have to approach your digital ad strategy.
User generated content can not only help your brand gain authenticity and engagement, it can help you get more social media content out to the Internet, more easily.
Part of the problem we come across when talking with brands about getting their content marketing strategies together is that they think content marketing only revolves around a single discipline. Today we talk about 5 of our favorite content marketing strategies.
Busy at work? Going on a run and want to listen to the audio version of our podcast? You’re in luck. Here is episode 7: VIEW EXAMPLES I ADDED IN MY BLOG POST: https://bit.ly/2MeOqlf Part of the problem we come across when talking with brands about getting their content marketing strategies together is that they…
Simply saying “We’re good on our marketing” isn’t good enough. Until you’ve performed a marketing audit, you really don’t know. Today we examine why marketing audits are so important.
Part of the problem we come across when talking with brands about getting their content marketing strategies together is that they think content marketing only revolves around a single discipline. Today we talk about 5 of our favorite content marketing strategies.
Engagement is the currency of social media. If you want your great content to get noticed by your ideal clients you have to get them to engage with you. Today we share 3 great tips to drive more engagement.
So many Realtors® say that online real estate leads suck. The truth is they don’t. You’re just choosing the wrong kind of leads and not marketing to them correctly.
Busy at work? Going on a run and want to listen to the audio version of our podcast? You’re in luck. Here is episode 7: So many Realtors® say that online real estate leads suck. The truth is they don’t. You’re just choosing the wrong kind of leads and not marketing to them correctly. Today…
The truth is online seller leads don’t suck. You do. But hey, don’t get upset. There are a couple easy steps you can use to fix this problem. Here is what you do…
Local Internet marketing is one of the most important projects you can undertake. Today I want to share 3 benefits local Internet marketing will give your business.
Even the seemingly best marketing automation platforms and end up being a nightmare to roll out if you don’t prepare yourself for a successful implementation. Today we discuss 4 common reasons this happens and how to avoid them.
Even though the press might try and tell you otherwise, Twitter is still an incredibly popular platform. It’s also a fantastic platform to help you grow your business.
There is no denying today that Video is where it’s at when it comes to attracting eyeballs, driving engagement and building your business. With this in mind, today I want to share 3 mistakes you do not want to make when you create video for your marketing campaigns.
Jeff Bezos is teaming up with an unlikely partner on a new venture. The outcome of that venture could completely upend the Real Estate Industry.
Today we talk about how you can take a single piece of original content and turn it into 10 original pieces of content that you can use to build your brand.
Busy at work? Going on a run and want to listen to the audio version of our podcast? You’re in luck. Here is episode 4: Today we talk about how you can take a single piece of original content and turn it into 10 original pieces of content that you can use to build your…
This is HUGE! LinkedIn just made a MASSIVE change to their algorithm and you are not going to believe what it will do for your brand!
Busy at work? Going on a run and want to listen to the audio version of our podcast? You’re in luck. Here is episode 3: The thing about LinkedIn that I think is so amazing is that from a social marketing perspective, it’s really in its infancy. Organically, if you have a great value-added piece…
The thing about LinkedIn that I think is so amazing is that from a social marketing perspective, it’s really in its infancy. Organically, if you have a great value-added piece of content you publish on their network, you are going to get lots of eyeballs and engagement.
Today we talk about how Digital Media has changed the landscape of marketing and how the marketing experience is no longer linear and how you need to approach things in order to ensure a successful campaign.
The last week or two I’ve been writing a lot about how companies are messing up digital marketing. I’ve enjoyed the online and offline conversations I’ve had with many of you about this, taking a look at what your brand is doing and seeing some great, creative ideas and also helping steer others away from…
Being a B2B business, it’s probably no surprise that our agency does quite a bit of content marketing on the LinkedIn platform. We publish to their platform, run ads on it and also run targeted organic campaigns (this form of marketing will be a topic I’ll be writing about very soon). I personally have been…
The simplest way to describe the most effective marketing campaigns these days is that the creative idea drives everything. It doesn’t matter what channel you are starting with. If you get the idea right it will get shared across social channels and will be effective.
Busy at work? Going on a run and want to listen to the audio version of our podcast? You’re in luck. Here is episode 2: Today we talk about how Digital Media has changed the landscape of marketing and how the marketing experience is no longer linear and how you need to approach things in…
Busy at work? Going on a run and want to listen to the audio version of our podcast? You’re in luck. Here is episode 1: Companies are not using digital marketing correctly. They are in for a rude awakening, especially with the Internet commoditizing nearly everything. Today we discuss this phenomenon and how to evolve…
Choosing a digital agency or service provider to work with you to help grow your company is a very important step. Nothing is more important than your business and it’s growth. You need to be sure to do your due diligence, weigh all the options and pick the agency (or vendor in some cases) that…
One of the most remarkable things I find about the digital marketing landscape these days is how many brands are messing it all up. Remember what businesses did to email? Well, now they are doing it to social media and digital advertising. The net result is it’s harder and harder to rise above the noise…
Companies are not using digital marketing correctly. They are in for a rude awakening, especially with the Internet commoditizing nearly everything. Today we discuss this phenomenon and how to evolve to fend it off.
Even if you’ve built the most amazing, compelling ad copy with the most vivid, eye-catching imagery if your CTA stinks, your campaign is sunk.
Even though content marketing is now 10 years old, people have questions about it. Here are a few of the most common questions and quick fixes.
So often, we get contacted by new companies that are looking to build their brand, but can’t break through. Today I discuss the importance of brand recognition and how to build it.
Social Media Marketing and Digital Advertising for Real Estate is not a lost cause. There are plenty of effective strategies you can employ to convert leads and get new business. Today I discuss four tips.
When you develop your own content, one important thing to consider is how many ways you can present that content. Today I hare a practical example on how to do this.
98% of the time I hear Real Estate Agents say that Facebook ads do not work, it turns out it’s not that they don’t work, there are just 3 mistakes they are making.
Not a week goes by that we hear a Real Estate agent say that Digital Marketing just doesn’t work to get them business. When we dig in though, we find these three common problems.
While goals are good, they are also a tricky thing. Because of this, setting S.M.A.R.T. goals when planning the success of your Real Estate Practice is critical.
Creating great content shouldn’t suck up a bunch of your valuable time. If you follow this simple formula, you’ll be able to create great content that converts!
When content marketing campaign, if you don’t have a plan together, you cannot succeed. Today we explore how to create a content marketing strategy that will crush it.
For any small brand that wants to look like a big brand, your content marketing strategy does not have to break the bank. Here are my 3 favorite affordable tools to help you along your way.
Curiosity may have killed the cat, but if you leave curiosity out of your digital marketing, you are definitely going to be killing your ad campaign. Today we give some tips on how to build a curiosity marketing campaign.
For any small brand that is trying to bootstrap their social media and digital marketing efforts, they quickly find out that while they can do some studying and run some campaigns themselves, before they know it, they’re spending on automation tools is starting to bite into their ad spend budget. Today I want to share…
In our last article we discussed why you should do your Facebook Real Estate ads a certain way. Today we discuss actual Realtor Facebook ads that get great results.
Given Instagram’s new algorithm change, today I would share with you some very specific things that are important to note, specifically in relation to you making marketing plans to grow your audience and engagement.
Not only do text messages have a 97% open rate, but if you are effectively sending them to your best prospects, you will close more business. Today we examine who to target.
Funnels for your Real Estate Facebook Ads are critical to the growth of your pipeline. Today we discuss specific examples of ads in the three funnels you need to be running ads for.
Facebook Advertising is a GREAT way to get prospects for your business. Using remarketing will help you convert those prospects into qualified leads, more easily. Here is how.
The Facebook Ad platform is taking off like a rocket ship. The platform, as a result is becoming saturated. Here’s how to beat the system and get your lead conversion back to where it belongs.
Did you know it is actually possible to farm a neighborhood on Facebook, much like you would farm a neighborhood with postcards? You can! Here’s how.
The truth of the matter though is that it is not the market’s fault, the season, or even construction going on in the downtown area around your business. Look at these 2 reasons
A solid content marketing strategy is a critical part of ANY company’s marketing plan. Today we discuss 3 reasons why.
If you are lamenting not having enough customers, it could be because you simply are not doing enough marketing. Here is an easy to follow, 2 step approach that will help you succeed.
One of the biggest reasons businesses owners face challenges when trying to build their small business can simply be described as a lack of routine.
Your logo might look really nice, but it is not your brand. A brand is made up of much more than just a logo. Today I’ll share with you a few key things to consider when defining your brand.
In our last article, we discussed how Facebook Community Pages might be a great solution for any Realtor® that simply does not want to get out in their farm area and do any door knocking at all. Today we’re going to discuss some strategies you can employ to build homeowner engagement, thereby building your brand awareness in the area, making you the thought leader in your farm.
You need to work your hood. If you don’t want to get out there and knock doors and get face time with homeowners that way, Facebook has the perfect solution for you. Community Pages.
One of Facebook’s advertising features we find that businesses are significantly under utilizing are Lookalike Audiences. Here are two underutilized lookalike audiences you MUST incorporate into your digital marketing plans.
There once was a day when Realtors® were either considered “Content Marketers” (Inbound), or “Pay per click” Adwords, banner ad, and farming guys (Outbound). These days though, the two methodologies of marketing have crossed paths, leading to new, interesting opportunities.
Messenger Destination Facebook Ads For Real Estate are a FANTASTIC way for you to have real-time conversations with prospective leads, allowing you to qualify them quickly and turn them into business. Here is an example how this can work.
With Facebook becoming more and more popular as an advertising platform for Real Estate Agents, questions often come up as to which ads perform best, getting the most views and clicks. While it’s true there are certain types of ads that out perform others, at it’s core, the anatomy of the perfect Facebook ad is the same, no matter what type of ad it is.
Facebook is changing their algorithm for their news feed. Don’t let that throw your Real Estate marketing off track. Use Content Marketing to keep things running smoothly.
There are some common themes when it comes to Real Estate Drip Marketing campaigns and some things that most agents seem to be missing the mark on. Here are some pitfalls to look out for.
There are some common themes when it comes to Digital Email Marketing campaigns and some things that most businesses seem to be missing the mark on. Here are some pitfalls to look out for.
We love hearing our client’s tell us that they are getting tons of leads from our marketing programs. We HATE hearing they don’t know what to do next. Here are two easy ways to follow up.
I would rather see agents have tons of great landing pages, INSTEAD of a full blown Real Estate Website. Why is this? Because landing pages work. here’s what they are and why.
In all our conversations with Realtors®, we find when they say their Facebook ads aren’t working, it’s usually 3 things that are messing their response rates up. Here is what they are and how to fix them.
Your Real Estate web to lead results revolve not only around having a great ad banner campaign, BUT also the Real Estate Lead Capture Page you design to grab the lead info, when they get to the point to give you their info. Here are the best practices.
