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There is no denying today that Video is where it’s at when it comes to attracting eyeballs, driving engagement and building your business. With technology, we are also at one of the greatest points in time where even if you don’t know how to edit video, you can still use point and click tools to make video that makes you look like a pro.
But no matter how polished and great your video looks, if you make just a single mistake, your video will be skipped by all your prospects, rendering your campaign useless.
With this in mind, today I want to share 3 mistakes you do not want to make when you create video for your marketing campaigns.
#1: Forget The Intro. Just Get To It.
The biggest mistake I see people making with videos on Facebook and Instagram campaigns is failing to create content that’s tailored specifically to these platforms and the way users behave while on the platforms.
For example, we know that the average video view time on Facebook is about 6 seconds. That means we literally have 6 seconds to grab our audience’s attention and convince them to keep watching.
Don’t start your video with a long, vague introduction, or nice-looking B-roll footage but no actual content. It doesn’t matter how good the content is if you fail to get users to watch past those first few seconds; no one will see the gold that lies further in.
Additionally, most social media users are watching videos on their mobile devices, out in public, most likely with the volume off. So in order to grab your prospects attention without relying on audio you should caption your videos.
#2: Do Your (KEYWORD) Research
One of the biggest video marketing mistakes we see people make is creating the content they think their audience and ideal customers need rather than what those people actually want. You need to find out what they’re actually typing into google.
It’s one of the biggest reasons videos aren’t discovered online, don’t hits, and become basically hidden after you upload them.
The good news is there is an easy way to fix this:
Using any number of online keyword research tools, you will be able to see the amount of search traffic terms or topics you are thinking about basing videos on log per month, and create videos strategically based on only those topics that have the most views.
This will give your video content the best opportunity to show up in search results on platforms such as Google, YouTube or even LinkedIn.
#3: Don’t Use Long-Form Video For Snackable Platforms
The truth about every social media platform is that they reward content creators that create content in the context in which the social media platforms want their platform used. With this goal in mind, algorithms seem geared to reward content that meets their objective.
Don’t broadcast long-form video for instance on IGTV. Though some marketers do successfully produce long-form content on the IGTV platform, it is best known for quick pics, 15-second videos, and fast content. IGTV content in the 3 to 5 minute range tends to perform best.
There Are Lots Of Tricks To Successful Video Marketing Campaigns
The truth of the matter is that there are lots of tricks and pitfalls to successful video marketing. If you follow these three simple rules though, you’ll see your video views and engagement increase, helping you attract more customers and do more business.
Chris Leo is a Silicon Valley, CA entrepreneur, complete workaholic, top notch inbound marketer, dad to the coolest kid on the planet, type “A” personality, shameless self-promoter and never ending “connector”.
Even though he is seemingly always working, when he does take breaks, the “work hard, play hard” motto takes on a whole new meaning. Most people talk about “wanting to do things”, Chris goes out and actually does them.