All businesses’ goals are to get leads, calls, conversions, and new customers asking for your services. If you’re working on your website and digital marketing strategy, you probably already understand the value of leads, but getting leads can be a little bit challenging.
It takes time to create a website that generates leads, calls, and conversions, but it is achievable. What happens after you’ve gotten it to work for you? Your entire sales team will have more time to work with existing clients, allowing you to grow your loyal customer base. Calls and conversions make your life easier while also increasing revenue for your business.
However, if you’re just getting started, you may not yet know how to get those conversions online. Here are a few website strategies to help your digital marketing strategy and increase your conversions
Make it Simple
Remember that if you want to increase calls and conversions, your primary goal should be to make your clients’ web experience as simple as possible. The easier it is to navigate, find information, and call or contact you, the more conversions you’ll get.
Every web enhancement must answer the question: does this make the viewer’s life easier? If the answer is yes, then make the necessary adjustments. If it isn’t, there’s a chance your conversion rate will suffer. With the goal of making the buyer’s journey easier in mind, you’ll undoubtedly make changes that will increase calls and conversions.
Logical Placement
Put things where your web visitors expect them. Most customers will look for a “contact us” button on the top right of your website because it’s where they’re used to seeing them. And you should always have one there. It’s the easiest way to help customers quickly by placing buttons and click-to-calls exactly where they expect them to be.
Contact Buttons
If you want people to contact you, the best way is to make a button. The bolder it is, the more likely it is that people will see it and take action. Whether it is linking to a landing page, a free download, or a request for people to call you. That is why call-to-action buttons are very effective.
They’re easy to notice, bright, bold, and, once again, the consumer is used to seeing them, so they know what to expect when they click. Buttons are a great way to draw attention to those opportunities for leads to call and convert, making it even easier for people to get in touch with you.
Testimonials
Testimonials are proof to make people trust you. People will call or email you with the help of testimonials or reviews on your website. Have your clients write testimonials, a sentence or two if they were very pleased with your services. Nothing increases customer confidence more than hearing from other customers who had a positive experience with you.
The more at ease new site visitors are with your company and the level of service you provide, the more likely they are to contact you. As a result, include those testimonials on your website. If there’s a nice, logical way to put them next to a call-to-action, do so. That way, as soon as they finish reading all of the wonderful things others have said about your company, they can easily click on the button and call you.
Chat Tool
Consumers today want immediate responses. They value a company that can solve their problem right away. Adding a chat tool to your website is a simple way to implement that idea for your business. A small icon at the bottom of your customer’s screen simply tells them that if they require assistance right now, someone is available to help them.
It’s a great way to get simple questions answered and begin building a solid relationship with a client. This helps ensure that when they’re ready to use your services, you’ll be the one they call. You can easily add a chat feature to your website. Just make sure it’s monitored during the day and turned off when no one is in the office.
Finally, the best way to increase calls and conversions is to ensure that your website’s user experience is as simple as possible. Potential customers are more likely to convert if they can find the information they need quickly and easily.
Quality content that answers questions and solves problems should go hand in hand with your website design. While that content will draw them deeper into your site and persuade them that you’re the best company for the job, your calls-to-action and content offers will be there to help them convert quickly when they’re ready.
If you are still wondering about how you can generate more leads, and convert them into paying customers, contact Movou for your digital marketing needs. Give us a call and schedule a FREE consultation with us.
